The Oasis Bakery spices are having their moment. After a viral tweet exposing some weird copywriting on the Australian company’s labels, everyone is focusing on the strange spice selections and stranger stories attached.
who is the oasis bakery spices copywriter i just want to talk pic.twitter.com/QxEvxkKAg1— rahel aima (@cnqmdi) June 22, 2019
The spices, while totally normal, have long paragraphs on the front. These descriptions range anywhere from novel summaries to employee complaints. The ridiculous and wordy copywriting has captured Twitter’s attention. Everyone is asking: who’s the brain behind it?
Though Oasis Bakery hasn’t yet responded, that hasn’t stopped Twitter users from celebrating the mysterious copywriter. Who are they? Are they okay? What spices do they prefer? Can they be the copywriter on everything?
Well, whoever you are mystery writer, we commend you for your amazing labeling. As long as you’re employed by Oasis Bakery, you’ve got fans. No matter how unusual and irrelevant your descriptions are, never stop writing!