Snoop Dogg's second 19 Crimes venture has officially dropped—and this time, it's a rosé.
The Snoop Cali Rosé is a blend of Grenache and Zinfandel. The wine is fruit-forward with notes of strawberry, raspberry, and red cherry; it also features delicate floral and rose petal aromas. The vino boasts a "pleasant mouthfeel with balanced acidity and sweetness."
"We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink," Snoop said in the release. "I can't wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!"
The label on the bottle is part of the Australian brand's "Living Wine Labels" augmented reality series. Both the Snoop Cali Red and Snoop Cali Rosé feature interactive labels. Simply go to askthedoggfather.com on your phone, scan the label, and ask Snoop a question. A holographic version of him will then offer you a few choice words.
The wine is available in stores nationwide.