Record-Breaking PR Stunt Ends in Citywide Chaos

Six Months of Planning

The stunt was coordinated by a company based out of L.A., Balloonart by Treb, headed by a man named Treb Heining. Once planning was underway, it took half a year for the event organizers to make United Way's dream a reality.

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The More You Know

  • John Tyler, the 10th president of the United States, was born in 1790. He has a grandson that is alive today.
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