Record-Breaking PR Stunt Ends in Citywide Chaos

They Thought It Would Work

In order to contain the balloons, the team constructed a gigantic receptacle the size of a city block in Cleveland's Public Square. It towered over the city, standing 250 feet by 150 feet, three stories tall. The structure was enclosed in a single layer of woven mesh.

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The More You Know

  • Doctors' sloppy handwriting kills more than 7,000 people annually in the United States.
  • But the loudest animal relative to its size is a water bug.
  • A man sued Pepsi claiming he found a mouse in his Mountain Dew. Pepsi attorneys stated that Mountain Dew will dissolve a mouse in 30 days, and showed his can was purchased 74 days after being manufactured.
  • War pigs were used in ancient warfare to counter against war elephants, which feared the pigs (and their squeals) and would bolt. War pigs were sometimes lit on fire to enhance this effect.
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