Record-Breaking PR Stunt Ends in Citywide Chaos

Six Months of Planning

The stunt was coordinated by a company based out of L.A., Balloonart by Treb, headed by a man named Treb Heining. Once planning was underway, it took half a year for the event organizers to make United Way's dream a reality.

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The More You Know

  • Your brain is sometimes more active when you're asleep than when you're awake.
  • Dentistry is the oldest profession in the world.
  • The world record for the tallest stack of doughnuts totaled more than 3,000.
  • A single lightning bolt has enough energy to toast 100,000 slices of bread.
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