Record-Breaking PR Stunt Ends in Citywide Chaos

They Thought It Would Work

In order to contain the balloons, the team constructed a gigantic receptacle the size of a city block in Cleveland's Public Square. It towered over the city, standing 250 feet by 150 feet, three stories tall. The structure was enclosed in a single layer of woven mesh.

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The More You Know

  • In the 2011 census for the Czech Republic, over 15 thousand people listed their religion as Jedi.
  • Tic Tac mints are named after the sound their container makes.
  • Coca-Cola once bought all the website URLs that can be read as ahh, all the way up to 62 h’s.
  • Baby elephants suck their trunks for comfort.
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