Record-Breaking PR Stunt Ends in Citywide Chaos

The Bar Was High

At the time, the record for Biggest Simultaneous Balloon Launch was held by Disneyland, which had been established one year prior at the park's 30th anniversary. Thus, the planning began. Balloonfest would raise funds for the local branch of United Way while drawing attention to the city's changing image.

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The More You Know

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