Fake Food Is All the Rage in Japan

ADVERTISEMENT
ADVERTISEMENT

Most restaurants in Japan have one thing in common: Sampuru. Sampuru are fake food samples crafted by artists to display the food options of the restaurant.

It seems unimportant, but it’s actually a huge business in Japan—a $90 million business to be exact.

They do this to market themselves to the public—consider it life-like advertising, making menus come alive.

Seeing the food is much better than reading about it, so it helps boost business. Talented sampuru artists are a hot commodity, too.

If a restaurant wants sampuru, they have to make the dish and then freeze it and ship it off to an artist who then uses it as a mold. From there, they craft and paint it to look as real as possible.

If this fake food is making you hungry, we’ll send your regards to the artist.

ADVERTISEMENT
ADVERTISEMENT
Next Post →
ADVERTISEMENT
ADVERTISEMENT
Next Post →