Nike is suing the makers of the Satan Shoe. It seems like the company does not subscribe to the "bad press is good press" notion.
Brooklyn company MSCHF and rapper Lil Nas X have collaborated on the now infamous Satan Shoe. The shoe is a rehab of Nike Air Max 97 and features a bronze pentagram, Luke 10:18 printed on the side, and a sole filled with red ink and a drop of human blood.
The shoe retails for $1,018. There are only 666 pairs of them available. The shoe was announced along with Lil Nas X's incredibly viral music video for "Montero (Call Me by Your Name).
Nike was not so fond of the collaboration. They made sure to release a statement saying, "We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them."
MSCHF claimed from the start that the company was not involved with the shoe process. Despite all of the back and forth, Nike decided to sue the company and Lil Nas X for misrepresenting their brand which could harm any future sales.
Nas doesn't seem too worried and is still promoting the shoe. Nike did receive a temporary restraining order to halt the sale of the shoe. The 666th sneaker remains unsold.