Costello was the first man to "pop-song-ize" the ballad. You can argue that the Beatles did this, but it was only after Elvis Costello took the stage with the Attractions and set his spirit free. This man was an innovator, he was the first rockstar to popularize the Fender Jazzmaster, which is a guitar that has the utmost tonal control out of any guitar on the market. If you ever had the opportunity to see this man live in concert. you know the fervor he brought to the stage. Even in his old age (currently, he's dying of cancer, yet he is still touring) he plays his heart out every show,
Thom Yorke
Yorke wasn't just the man who revolutionized electronic-driven rock, he also revolutionized how we listen to our music to this day.
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