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Rihanna launched Fenty Beauty in 2017 under LVMH's Kendo Brands. They signed a $10 million contract. The first installment of Fenty products included foundations, highlighters, bronzers, and other various skin products. Time magazine called Fenty one of "The 25 Best Inventions of 2017," due to its range of skin tones and inclusive products and marketing.
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