Aren't you thankful that you were born in modern times? If you were around earlier, you would have been taping microphones to your head, smearing rose petals on your face, and plucking your hairline, all in the name of personal beauty.
One of the most bizarre and painful popular beauty practices was the continual removal of woman's eyelashes. For some reason, this beauty trend caught on and died off very quickly. That's probably because plucking your own eyelashes out is extremely painful and doesn't offer much nuance to one's appearance.