On Tuesday night, Tom Brady tweeted about his impending NFT platform, Autograph, with a cryptic "eyes" emoji in response to a news report. Though the seven-time Super Bowl champion already has a line of workout apparel, supplements, gear, and food, he's stepping further into the business world by launching a digital trading platform using the up-and-coming, wildly popular, NFT system.
The platform will host tons of digital collectibles, some even featuring Brady himself, created by top designers in the worlds of fashion, sports, and pop culture. Non-fungible tokens have seemingly blown up across the Internet lately, and many people are still unsure about their purpose. NFTs represent virtual currency, and a person can bid on digital items in a digital space. They're not attached to anything physical.
Autograph's co-founder and CEO, Dillon Rosenblatt, released a statement: "Autograph will bring together some of the world's most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors," he said.