For a limited time, the beer brand Samuel Adams is incentivizing people to get their COVID-19 jabs with the offer of a free beer.
The Boston brewery announced the promotion on Wednesday this week with a light-hearted TV spot in support of the vaccine. Sam Adams is inviting fans to get the vaccine in exchange for $7, which the brand will send through Cash App for anyone who posts a picture of their vaccination sticker or bandage to Instagram or Twitter with the hashtag #ShotforSam.
The promotion is open for U.S. residents ages 21 and older, and the giveaway closes on May 15, or until 10,000 eligible entries are received.
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"Sam Adams hopes drinkers will get back to supporting the bars and restaurants they love," said the beer brand. "So if you get vaccinated against Covid-19, we'll buy your first beer back!"
Once the photo is posted, the company says that they will message the chosen individual. "Then look out for a DM from Sam,” the company said. “Make sure you have a Cash App account and don’t forget to tip your servers!"