Record-Breaking PR Stunt Ends in Citywide Chaos

Bhopal Disaster

On December 3, 1984, a Union Carbide India Limited pesticide plant in Bhopal, Madhya Pradesh, India, accidentally released 30 tons of poisonous gas. 5,000 people succumbed to the fumes initially, and the disaster claimed an additional 20,000 lives over time. More than 600,000 people were exposed in total. It is regarded as the worst industrial chemical tragedy in history.

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The More You Know

  • In 2009, Burger King launched a campaign that if you unfriended 10 friends on Facebook, you were entitled to a free Whopper. The person you unfriended would get a message telling them that their friendship is worth less than a Whopper.
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