Record-Breaking PR Stunt Ends in Citywide Chaos

Pepsi Fruit Juice Flood

On April 25, 2017, 176,000 barrels of fruit and vegetable juice were released into the streets of Lebedyan, Russia. The 28-million liters of juice came from a Pepsi facility, the roof of which had collapsed unexpectedly. Fortunately, although the liquid flooded into the Don River, minimal environmental damage occurred.

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