The creatorsÂ of “Black Mirror” have completely knocked it out of the park with the new hit, “Bird Box.” Netflix users flocked to the site to watch the thriller, which stars Sandra Bullock.
The story is about a bizarre paranormal entity that causes people to commit suicide when they see it. This prompts the survivors to lock themselves in their homes and to use blindfolds when outside. The survivors walk around blind to avoid seeing the creature.
And so, in true 2019 fashion, Youtubers began doing the ‘Bird Box Challenge,’ where people are going about their day with blindfolds on.
While some of the videos are harmless, others have been a little careless with it…
Only in NY #BirdBox #BirdBoxChallenge @NigelDPresents pic.twitter.com/VPemHPdovu
— Tommy (@THOMAS_RE89) December 25, 2018
So, Netflix had to step in and make a statement… a statement they never thought they would need to make.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
It’s a new year people, perhaps find a new more productive hobby and skip the blindfolds.