The International House of Pancakes is expanding their menu, and it’s creating a buzz online. Monday, the company announced that it would be selling 3 new burgers that all include pancakes.
One burgr comes complete with bacon and cheese, as well as a pancake center. Fans had mixed reviews of the decision, but apparently customers had been requesting the delicacy for years.
This is a callback to the very controversial fake IHOb campaign launched in 2018. The press release tricked fans into thinking the pancake chain would be a burger joint going forward, named the International House of Burgers. People were very upset about the decision, which was then revealed to be a marketing ploy.
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Just when we thought the IHOb era was over! Overall, fans agreed that while it’s fun that the corporation likes to experiment with burgers, the people prefer the pancakes.