We all used to be jealous of the aesthetic Youtuber trend. How were their lives so perfect? Their homes so clean, organized, and well-designed? Their meals so pretty yet healthy?
Aesthetic vloggers showed off their lives through a rose-tinted lens. Lately, it's becoming easier and easier to see through their facade... Especially when they're trying to make Arm and Hammer products look "aesthetic."
![](https://images.upbeatnews.com/posts/10542/BQqy0m88L4YzgC5sWbwnADkrWnZ9hynpOlb0zr6b.png)
Some vloggers literally craft their videos around their sponsored product. If the video is 10 minutes long, the "ad read" will be maybe a minute and thirty but the rest of the vlog is inspired by said ad read.
Viewers are starting to pick up on this trend in a humorous way. "so today's whole vlog point was about a sponsorship about baking soda. WOW..." one commenter wrote.
Some people don't care. "yeah.. and so what? It was filmed beautifully and baking soda isn't a crappy thing to be sponsored by anyway."
![](https://images.upbeatnews.com/posts/10542/8GcVuHuGmlzaMhkyESsEVAZ8uW423SK7WmGmYXYg.png)
The comments are also a great indicator of parasocial relationships and how people will fight tooth and nail to defend their favorite online personality. In reality, though, most people aren't happy about getting force-fed an advertisement in a really obvious manner.
Are the days of the aesthetic Youtuber over? Possibly!