'Skinnygirl' Founder Bethenny Frankel Launches New Wine

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Bethenny Frankel is following up her Skinnygirl success with a new venture—Forever Young wines.

"Can lightning in a bottle strike twice," Frankel, 50, wrote in an Instagram post. "I cracked the code in the spirits business once before. My little cocktail baby was the fastest-growing liquor brand in history, at the time. I paved the way for many other media personalities to launch their own cocktail brands and created a new category."

Frankel continued the post by mentioning that prior to Skinnygirl, liquor was "marketed by men to men," but Skinnygirl changed the game.

The former Real Housewives star founded Skinnygirl in 2009 and sold the company two years later for a reported $120 million. She then founded her nonprofit, B Strong, which focuses on disaster and humanitarian relief. Now, Forever Young has entered the scene.

"In the world of wine, it has become all about marketing and price and no taste. Forever Young wine is absolutely superb. It is next level. Every note is delicious. It is balanced. It is elevated. It is legit. With every sip, you will understand why I entered back into this space," she concluded.

Forever Young is currently offering a Malbec, Cabernet Sauvignon, and a Sauvignon Blanc, with a Rosé on the way.

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