Ryan Lochte
Going into the 2012 Olympic Games, swimmer Ryan Lochte had racked up roughly $2.3 million in endorsements. But of course, who could forget “Lochtegate”? He lost several of his endorsements including Speedo and Ralph Lauren after he over-exaggerated a story about him and his teammates being held at gunpoint while attending the games in Rio de Janeiro. He later admitted he was drunk at the time and was incredibly apologetic.
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