I'm Still Here
As it turns out, the entire thing was an elaborate stunt to help promote his new mockumentary titled I'm Still Here. Phoenix just became this character sort of out of nowhere. It was his friend who saw something special in the strange behavior.
"It began with me just picking up a little video camera no bigger than your tape recorder and starting to film him," said the friend, "Just trying to see what kind of personality was emerging when the camera was on. It's always so different, who someone is when they're talking to you and who they are when you point light in their face."
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